SMRT Green Living Campaign
The SMRT Green Living Campaign was launched in partnership with the Land Transport Authority (LTA) and National Environment Agency (NEA). SMRT used its extensive, island-wide network of transit advertising spaces to share with commuters quick and practical tips on how to lead greener lifestyles.
More tips are available on SMRT Is Green, as one follows Cashie Greeny, a WINK+ personality, as he goes about his day.
The campaign has been well-received*, and we hope everyone from all walks of life will continue to incorporate the tips as a part of their everyday lives.
*According to 99.4% of 500 respondents who took part in a survey on WINK+ in Nov 2022.